Game is a leading Console and PC game retailer that has captured the market in recent years. With Consoles becoming ever so popular with every teenager wanting one, and with PC’s getting more and more powerful, the computer game market just keeps getting larger and larger. This means that the big companies need a well designed and good looking website that people can purchase games from instead of going through the hassle of going into town. Immediately when you enter the Game website you are greeted by vibrant and bold colours. These encompass the whole home page and direct your attention to the adverts of new releases and biggest selling games that many consumers would be interested in when they enter the site. This is extremely well designed with the adverts in key positions in the middle of the page that allow it to be the first thing you see when you enter the web site. Nice clear headings and search tools are listed down the left hand side that allow you to easily navigate to the product or price range that you are looking for.